Producing Virtual Events: How Much Will It Cost Us?

Typically, the definition of the budget for a virtual event starts from the budget of the physical version of the event. While the opportunity to obtain significant savings by becoming virtual is clear, on the other side it must be considered that the composition of the expenditure will be very different from that of the live event.

A significant part of the budget will have to be set aside for the planning and pre-production of the contents and formats of the event.

This could include:

• Time of engagement of the presenters in addition to that relating to the event

• Theme design, content transitions, personalization of the physical environment from which the event will be broadcast

• Customization of the platform

• Post production and editing of video content

• Managing technical checks with any presenters who act remotely

• Professional direction

Pre-event logistics is a very important factor and must be handled with extreme care.

It must be planned in terms of both budget and organizational resources. This includes managing time with the speakers, managing the review of edited video content, building pages and platform features, as well as scheduling rehearsals and question and answer sessions, possibly even in different time zones.

Each virtual event budget is unique, with specific considerations on the revenue model, number of attendees, desired production quality, and level of interaction. Our advice is to look at the spending of previous years / events imagining an innovative future and asking ourselves how to make it happen.

The immersy team is at your complete disposal to design and create the best virtual event that will lead you to achieve your goals.