We are not talking about standard digital events: where an audience passively witnessed a performance or an educational event; that type of events has even wide spreaded because of Covid.
We are talking about events in which the relationship between celebrities and fans was something real, tangible, a unique moment capable of enriching the performer and its users.

Think, for example, about the signing sessions: far from being a mere commercial appointment, they were moments of confrontation and deep emotional exchange between the artist and his fans.

Precious moments that marked real milestones in the evolution of the relationship between the artist and his audience.
All blown away in a flash.
From one day to the next, overnight, we found ourselves unable to shake a hand, to ask (and issue) an autograph, to take a selfie with our heroes.

It was in these months that we invented the concept of interactive Storytelling and to do so we started by merging this great desire for interaction (man is a social animal, not a virtual one - ed.) With the limitations imposed by Covid and the possibilities offered by technology.

What is interactive storytelling? It is the evolution of virtual event management and represents the opportunity to shorten the distance between artist and audience and let both live a unique immersive experience.

To be clearer: so far we have been used to passively listening to the stories they have told us; whether it was a film, a line-up or the story of a sporting event we (the public) remained silent spectators, without the possibility of making history as co-stars.

Here, interactive storytelling smooths out this disparity and allows the spectator to intervene (according to the procedures established by the protagonist of the event), ask questions and interact with their hero.

Let's go back to the example of the signing session: on the immersy platform we can make a mini-show of the artist evolve into a short private dialogue between him and a selection of fans. Fans would thus find themselves in a private virtual room and could exchange jokes, take a selfie and receive an autograph on the selfie taken.

Imagine what all this can mean in terms of bringing people together! immersy is the solution to the limits imposed by the health emergency but not only that, it is much more, immersy means shortening the distance between celebrities and the public and allowing experiences too. to those who could never get close to their hero And when we talk about experiences, we are talking about real experiences, lived through interaction, not lived from behind a screen. This is interactive storytelling, offering the opportunity to immerse the public in the history of the artist, the sportsman, the trainer.

No constraints, no limits, pure interaction.

And you, do you want to find out what interactive storytelling can do for your event?